Experimental Civics
Brand Guidelines
BREIF: To create a brand book.
CLIENT: Experimental Civics
DESIGN: Experimental Civics is a professional start-up that specializes in bringing hack-a-thons to those who need to address some kind of civic problem. Their brand is bright, and professional, blue, green, and gray. It is clean and spacious in order to reflect the nature of Mt. Everest (one of the guiding aesthetics for the brand).
