Sabrina Smith Design

Fulbright Conference

Program Booklet

BREIF: To create a program for the Fulbright Conference.

DESIGN: Since one of the goals of Fulbright is global togetherness and peace, I wanted to design the program with these aspects in mind. I created different circular textures that could be used throughout the book to add some flair. I wanted the textures to be circular to represent the world literally as well as figuratively.
I also wanted to use contrasting colors that are warm, welcoming, and calming. The yellows should add a happy feel and the blue should add a calm feel.
I thought the program also needed to be simple and understandable, so the schedule and map have only the most needed information and are organized with readability in mind.