Branding
the witch designs
The Witch Designs is a shop that sells handmade witchy wares. I created the shop in 2019 on Etsy to sell vinyl stickers cut using my Silhouette machine. I wanted to fill a niche on Etsy that would be fun and bring in some extra income to finance my art and design. One of the things I am interested in is the occult and “witchy” things. I wanted to add a touch of mythology and flair to the brand. The primary brand colors are green, yellow, brown and black. The fonts are simple and elegant. The logo consists of a cat head with three eyes because cats are often used in mythological symbolism while the third eye can be attributed to psychic abilities.
Making a successful Etsy shop is both difficult and rewarding. I am constantly updating my photos, product descriptions and products.
The logo and store banner were created to signify a down to earth and spiritual branding.
I designed thank you cards to go out with each order with a note and application instructions for the stickers.
Shop Products
I originally started with just vinyl decals but have since added traditional printed stickers, earrings, and crocheted items.
