Branding
the witch designs
The Witch Designs is a shop that sells handmade witchy wares. I created the shop in 2019 on Etsy to sell vinyl stickers cut using my Silhouette machine. I wanted to fill a niche on Etsy that would be fun and bring in some extra income to finance my art and design. One of the things I am interested in is the occult and “witchy” things. I wanted to add a touch of mythology and flair to the brand. The primary brand colors are green, yellow, brown and black. The fonts are simple and elegant. The logo consists of a cat head with three eyes because cats are often used in mythological symbolism while the third eye can be attributed to psychic abilities.
![witchdesignLogo](https://sabrinasmithdesign.com/wp-content/uploads/2021/01/witchdesignLogo-e1609876123409.png)
![witchdesignsFBbanner](https://sabrinasmithdesign.com/wp-content/uploads/2021/01/witchdesignsFBbanner.jpg)
The logo and store banner were created to signify a down to earth and spiritual branding.
![thankyoucardmock](https://sabrinasmithdesign.com/wp-content/uploads/2021/01/thankyoucardmock.png)
![thankyoucardmock2](https://sabrinasmithdesign.com/wp-content/uploads/2021/01/thankyoucardmock2.png)
I designed thank you cards to go out with each order with a note and application instructions for the stickers.